For an invite-only membership club serving high-profile clients, we  were tasked with building a brand identity that feels as rare and powerful as the people it represents. The 1% Club is more than a name; it’s a statement of access, privilege, and exclusivity.

Our  work included:

• Brand Identity & Storytelling:

Crafting a visual and verbal language that conveys luxury, exclusivity, and influence without being overbearing. The design draws inspiration from symbols of legacy and power;  Gladiators, the trojan horse, roman pillars, and bold typography that communicates confidence.

• UI Design:

Creating a sleek digital interface for the club’s online presence, ensuring the website reflects the same exclusivity as the brand. Every screen was designed with minimalist layouts, dark luxury palettes, and subtle interactive details that elevate the user experience without losing the aura of mystery.

• Packaging & Collateral:

Designing bespoke packaging and special edition collaborations (such as with Bougie Footwear) where every detail  from the unboxing experience to personalized cards reinforced the sense of belonging to a private world.

• Digital Presence:

Extending the brand’s tone into teasers, content strategy, and digital visuals that intrigue without revealing too much, ensuring the mystery and allure remain intact.

This project was about balancing bold exclusivity with refined minimalism, creating a brand that makes its members feel part of something powerful, rare, and untouchable.

TYPO’s role: Turning a vision of status into a tangible experience that clients can hold, share, and remember.