SARLO is a women’s fashion brand created by a Kuwaiti designer, focusing on seasonal wear that blends practicality with elegance. The brand’s personality reflects a balance between minimalism and sophistication, appealing to women who want versatile pieces for both work and everyday occasions.

My work included:

• Brand Identity:

The identity centers on a refined logo concept built around the initial “S,” representing both SARLO and the founder’s name, Sara. Typography was carefully chosen to reinforce the minimalist yet sophisticated positioning, while the logo icon strengthens recognition and elegance.

• Color Palette & Typography:

The core palette was inspired by the client’s preferred teal, which was paired with pink to introduce a feminine touch. A classic serif typeface was selected to reflect timeless elegance and align with the brand’s sophisticated style.

• Brand Collateral:

Deliverables included clothing tags, invoice structure and design, shopping bags, dust bags, thank you cards, stickers, and social media templates. Each collateral piece was created to extend the brand’s refined visual language across both physical and digital platforms.

The project aimed to introduce a new brand for women’s seasonal fashion in Kuwait. SARLO was positioned to offer designs that are both practical and elegant, allowing women to seamlessly transition from professional settings to everyday occasions.

TYPO’s role: TYPO guided the design and visual direction, ensuring every touchpoint reflected the brand’s personality. The role involved managing the full design aspect of the business, from strategy input and logo creation to packaging and collateral execution.