Wishlist is a Kuwait-based fashion label that thrives on Instagram, showcasing curated collections with a modern, feminine edge. With no website and a social-media-only presence, it was essential to create a strong visual identity that could stand out, remain versatile, and communicate the brand’s personality in every post, story, and highlight.

My work included:

• Brand Identity:

Designing a refined logo system and cohesive visual language that reflects Wishlist’s essence — contemporary, stylish, and aspirational.

• Color Palette & Typography:

Crafting a palette that balances sophistication with trend-forward appeal, paired with typography that feels timeless yet adaptable across digital touchpoints.

• Brand Collateral:

Extending the identity into packaging elements and promotional visuals that enhance the customer’s unboxing and shopping experience.

This project was about capturing the elegance of a fashion label in Kuwait and translating it into a cohesive digital presence — one that builds credibility, attracts attention, and gives the brand room to grow.

TYPO’s role: Transforming Wishlist’s creative vision into a distinctive identity that lives and breathes on Instagram.