XALT is a contemporary watch label built on precision, minimalism, and identity. For this project, we were  tasked with creating a brand from the ground up, one that balances modern aesthetics with timeless appeal.

Our work included:

• Brand Naming:

Developing the name XALT, a bold and memorable word that carries both strength and elegance.

• Logo & Identity:

Designing a logo where the “X” is more than just a symbol:  when deconstructed, it cleverly spells out the word XALT, creating a brand mark that is layered, intelligent, and instantly recognizable.

• Dial Design:

Crafting the watch dial to echo the brand’s values of simplicity, balance, and detail, ensuring the product design aligns seamlessly with the visual identity.

• Branding:

Establishing a clean, modern brand system that extends across packaging, promotional visuals, and digital presentation, making XALT stand out in the competitive watch industry.

This project was about merging design innovation with storytelling,  building a watch brand that’s not just about telling time, but about making a statement.

TYPO’s role: Naming, branding, and product design and shaping the DNA of a watch label from concept to execution.